Lawrence Atkinson is Chief Executive Officer, DDA Public Relations, where he manages the agency worldwide alongside partners John Stannard, Dennis Davidson and Dana Archer.
Atkinson joined DDA Public Relations in 2006 as Executive Vice President and subsequently acquired a majority equity stake in the company and assumed responsibility for the agency’s future.
Prior to DDA, Atkinson was Director of Film (UK) for UK Entertainment PR Agency Premier Public Relations. At Premier, he was responsible for developing and handling business for the agency across all areas of the Film industry, including UK Distribution Campaigns for both major studios and the independent sector, World Premieres, Unit and Production Publicity, International Film Festivals and Home Entertainment.
Before Premier PR, Atkinson served as Publicity Manager for the UK Publicity Division of leading international film distributor Buena Vista International (UK) Ltd, operating in both London and at the Walt Disney Studios in Los Angeles. During his six years at Disney, Atkinson was responsible for UK distribution campaigns across a variety of titles from Walt Disney Pictures, Pixar, Miramax, Touchstone Pictures and local productions and acquisitions.
Atkinson started his career in film at the Edinburgh International Film Festival in 1995 where he worked in the press office during Artistic Director Mark Cousins’ tenure.
Atkinson is a member of BAFTA, a Fellow of the Institute of Directors and features regularly in the Power Book, PR Week’s definitive guide to the most influential people in PR.CLOSE
Founder DDA Public Relations.
Dennis Davidson’s first introduction to Public Relations came when he was recruited to the publicity department at the Associated British Picture Corporation (ABPC) Group in March 1968.
Davidson resigned this position, to form Davidson Dalling Associates Limited, as a specialist entertainment PR consultancy, in August 1970.
Since that time, the DDA companies (they became DDA Public Relations Limited and DDA Event Management Limited in 2003) are recognised as among the most successful entertainment industry public relations & event management consultancies operating on a global basis.
Davidson is a Fellow of the Institute of Public Relations, the Institute of Directors and the Royal Society of Arts, a member of the Academy of Motion Picture Arts & Sciences, and of BAFTA,
Philanthropic interests include amFAR’s “Cinema Against Aids”, the Variety Club of Great Britain and The Institute of Cancer Research.
Married to Janette Day, a film producer, Davidson has one daughter and three sons.CLOSE
CEO, Event Management
Caroline graduated from the University of St Andrews and started her career in the European Department of international advertising agency Doyle Dane Bernbach (now BMP/DDB) where she was European Co-ordinator for the Polaroid and Volkswagen accounts in Europe. From there she moved to boutique marketing company McDonough Associates, working on a range of consumer and corporate accounts, and thence to Lowe Bell, the communications group formed by Lord Bell in the early 1980s.
In 1992 Caroline moved in-house to become Marketing Manager of law firm Baileys Shaw and Gillett where she oversaw the UK and international PR activities for the firm, including the development of the European marketing group ‘Legalliance’ where a major part of her responsibilities was the organisation of conferences, seminars, exhibitions and events in the UK and overseas.
Caroline joined DDA in 1997, working with co-founder Tony Franklin, and in 2001 became Chief Executive Officer of DDA Event Management.CLOSE
Vice President, Brand Publicity
Aimée is Vice President of DDA Public Relations and heads up DDA’s International Brand Publicity team in London. She specializes in brand management helping consumer and entertainment brands build their global reputations, as well as leveraging their sponsorship deals to drive and amplify activation and consumer engagement, via entertainment platforms.
Since joining DDA PR almost 6 years ago, Aimée has built DDA’s Brand practice from scratch securing clients as diverse as Sony Movie Channel, Swarovski Entertainment, Electrolux, RealD, Hewlett Packard, Red Bull and Toyota Lexus. The DDA brands’ team oversees consumer and corporate PR campaigns on a global stage, with local programmes currently running in North America, Latin America, China, Japan, Russia and Western Europe.
At the heart of her work is running PR programmes on the ground at the largest film festivals including Berlin and Cannes where she works with clients to gain maximum exposure through strategic campaigns targeting the vast international press on the ground to help drive international consumer interaction and dialogue.
She has worked with a variety of large global brands in numerous industries throughout her 12 year career, including launching the British Film Institute’s (BFI) digital archive with Academy Academy Award-winning® Director the late Anthony Minghella, the then Chairman of the BFI, positioning Carlsberg as the major sponsor of the England Football Team for the World Cup 2006 and promoting Gillette where she worked with Thierry Henry, Tiger Woods and Roger Federer internationally running the Gillette Champions campaign 2006-2008. Prior to joining DDA, Aimee worked for global PR agency Porter Novelli where she was responsible for managing strategic international PR campaigns.
A member of Women in Film and Television and the CIPR, Aimee graduated with a BA (Hons.) in Communications and Mass Media from Glasgow Caledonian University.CLOSE
Vice President, International Publicity
Joining the international team in 2004, having worked for seven years at New Line Cinema in both London and Los Angeles, Paul has handled numerous titles at the major film festivals including Cannes, Toronto, Venice, Dubai, Berlin, Rome and London, also at the Monte Carlo TV Festival, Jules Verne Adventure Film Festival and Rome Fiction Festival. Paul has worked at the Golden Globes, the European Film Awards and the BAFTA Film Awards and also co-ordinated numerous talent tours, set visits, premieres and junkets.CLOSE
Dana Archer is the President and Partner at DDA Public Relations and responsible for all aspects of DDA’s business and personnel in the Los Angeles and New York offices, with a remit to broaden the company’s worldwide motion picture and television practice.
Archer is hands on with a roster of corporate client including: Participant Media, Worldview Entertainment, Focus Features International, Lakeshore Entertainment and the Dubai International Film Festival. Archer also handles both domestic and international film campaigns including festival work at Sundance, Berlin, Cannes and Toronto – often seeing projects from announcement stage through production and release in every major territory. Archer’s recent projects include: Nu Image’s Lovelace, Peter Webber’s Emperor, Alberto Arvelo’s Libertador, Zhang Yimou’s The Flowers of War, Terrence Malick’s To the Wonder and Michael Hoffman’s Gambit.
Archer was named by The Hollywood Reporter as the “Next Gen Class of 2011,” their annual issue which lists “35 men and women, age 35 and under, poised to become the industry’s future leaders.”
After graduating with a BA in Political Science and English, Archer enrolled in Southwestern University School of Law but soon after embarked on her career in Los Angeles with veteran publicist Warren Cowan at Warren Cowan & Associates. Since then she has had stints at B/W/R Public Relations, SWPR Group and Weber Shandwick.CLOSE