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Senior Account Manager
Laura manages DDA's International Corporate Publicity team in London overseeing the implementation of global PR campaigns for DDA's top level brand clients such as MOFILM, RealD, the Dubai Film Festival, Electrolux, Sony Entertainment Television and Roskino.
Providing support to senior executives month on month Laura ensures clients gain maximum exposure in their market place through strategic communication programmes. A key part of which is her attendance at the key festivals for clients including Berlin, Cannes and Dubai.
Laura’s background is entrenched in brand management having previously worked for several consumer conglomerates in various industries at global PR agency Porter Novelli. Working on all aspects of brand-building and multi-market implementation, she has managed consumer campaigns for Hewlett Packard, Morrisons, BT and The Royal Mint and now manages Electrolux's European PR activity as a top tier sponsor at the Cannes Film Festival.
Prior to working in PR, Laura worked for Tavistock Wood, Theatrical Agents working with international film talent such as Eva Green, Dominic West, Sam Riley and Olga Kurylenko. Whilst there she assisted in all aspects of talent management from script-reading to organizing filming schedules to managing awards season.
Fields graduated with a BA (Hons.) in English Literature from King's College, London.