DDA Public Relations
UK Home Entertainment
Unit and Production Publicity
International Home Entertainment
International Film Festivals
DDA Awards Campaign Services
DDA Public Relations Team
DDA Employment Opportunities
DDA's Internship Programme
DDA CORPORATE PRACTICE
DDA's corporate team specializes in filmed entertainment and provides corporate publicity services to help entertainment brands maintain, build and achieve their long-term business goals. With teams in LA and London, DDA provides round-the-clock client service and assists in the development of media strategies, message points and branding while maintaining synergy with other company initiatives and divisions.
Our PR programmes have three key objectives:
- To use PR tactics to help companies in the film, television and home entertainment space achieve their long term business goals
- To make brands more attractive to their key stakeholders including talent, investors and audiences
- Deliver targeted press coverage to ensure the above objectives are reached
We provide a strategic approach to our communications programmes with each client benefitting from a bespoke, robust and targeted campaign.
Our programmes integrate the following: strategic advice, media relations, media training, speaker platforms, thought leadership, festival and film campaign support.
Our team provides support at festivals and markets, ensuring all opportunities for announcing news and raising profiles are maximised.
DDA has unrivalled relationships with all media across trade, national and international press and will secure proactive opportunities, manage reactive opportunities and issue regular press releases with company news - all in keeping with an agreed strategy and key messages.
CORPORATE CURRENT AND RECENT CLIENTS
Sony Entertainment Television
DDA Public Relations is the PR agency for Sony Entertainment Television in the UK, Sony Pictures Television's first linear channel in the territory. Appointed at launch in April 2011, DDA continues to handle consumer facing press relations for the TV channel.
Sony Entertainment Television, Sky channel 157 is a female-skewed, scripted entertainment channel, where UK audiences can escape and relax with a range of quality, entertainment including engaging dramas, relationship comedies and great movies.
DDA Public Relations is the agency spear-heading the publicity element for Electrolux's new integrated marketing campaign, around the brand's 'tier one' partnership with the International Film Festival de Cannes.
DDA lead a pan-European consumer PR campaign helping Electrolux tread into new territory through an innovative marketing approach as the brand establishes a dialogue with consumers using the Cannes Film Festival as its central platform.
Le Menu de Cannes Facebook Page
Imagenation Abu Dhabi
Imagenation Abu Dhabi was launched in September 2008.Imagenation develops, finances and produces full-length feature films and digital content for Arabic and global markets and has secured partnerships with Participant Media, National Geographic, Hyde Park Entertainment, Singapore's MDA, Warner Bros., and Parkes/MacDonald Productions.
Mpower specializes in the financing, production, distribution and marketing of motion pictures and television content. Most recently they are behind The Stoning of Soraya M., which stars Academy-Award Nominated Actress Shohreh Aghdashloo and Jim Caviezel and the live action family film Snowmen, starring Ray Liotta and Christopher Lloyd. Mpower was founded by producer Stephen McEveety in January 2007, to leverage both his ability to reach mainstream audiences and to produce highly-profitable films such as The Passion of the Christ, We Were Soldiers, Braveheart and What Women Want.
DTS, Inc. (NASDAQ: DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of multi-channel surround processor, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Blu-ray Disc and Surround Music software. DDA provides DTS with a media relations heavy PR programme ensuring there is regular dialogue between the company and its key press.
DDA works with Brightwide, set up by Colin and Livia Firth, a new platform where audiences can watch the best of social and political cinema. The social enterprise website specializes in screening films that encourage change in the world - and show audiences how they can get involved with NGO partners, special features, commentaries and director updates.
Specifically DDA offered its services at a reduced rate as the retained agency that helped launch Brightwide as a social enterprise in January 2010. DDA worked closely with the Brightwide team and the London Film Festival to create a soft launch with a special presentation of the award winning Iranian film, NOONE KNOWS ABOUT PERSIAN CATS. The bespoke festival screening was followed by a panel discussion introduced by Colin Firth and featuring the filmmakers, key journalists as well as Amnesty International who brought to life the Brightwide concept. DDA continued to drive interest by securing the BBC who worked with DDA to package a two minute editorial feature on Brightwide which was then shown across various BBC platforms including; BBC Breakfast, BBC E24, BBC Worldwide, and BBC online.
As a direct result of the coverage generated Brightwide witnessed a major surge of site traffic.
DDA provides LLeju Productions with retained corporate PR. Founded in 2008, LLeju Productions (pronounced "yay-who") is a motion picture production, financing and distribution company dedicated to stirring the emotions of audiences worldwide with unconventional and thought provoking material. LLeju's goal is to create a trusted and recognizable brand in independent filmmaking. LLeju Productions is behind After.Life, which will be released on April 9th and stars Liam Neeson, Justin Long, Christina Ricci and Josh Charles and centers on a young woman caught between life and death. LLeju is on post-production on: Roadkill starring Paz Vega and D.L. Hughley about two amateur private detectives who discover what could be a government conspiracy; Unthinkable, a psychological thriller which stars Samuel L. Jackson, Michael Sheen, Brandon Routh and Carrie-Anne Moss; and The Chameleon starring Emilie De Ravin, Famke Janssen, Nick Stahl, and Ellen Barkin about an FBI agent who is hot on the tracks of a man who has taken up the identity of a woman's long lost son. In addition, Lleju recently acquired Jerusalema, about a young hoodlum's rise from a small-time criminal to a powerful crime entrepreneur during the turbulent years before and after the fall of apartheid.
Reliance Big Entertainment
Reliance Big Entertainment first contracted DDA PR in April 2008 to help introduce the company's ambitious international plans at the 2008 Cannes Film Festival. Since then, DDA has been retained to support the company with international strategic PR and marketing advice. This has included working on visibility for their extensive Bollywood slate (the latest, 3 Idiots, will gross in excess of US$65 million) and helping the company announce its Hollywood Creative Partnerships deals and the formation of DreamWorks Studios with Steven Spielberg and Stacey Snider. DDA also provides international PR support across Reliance BIG Pictures and Reliance Mediaworks.
Dubai Film Festival
DIFF plays a major role in promoting the merging of Eastern and Western cultures and it is also dedicated to stimulating regional and international film production and trade. DDA has worked hand-in-glove with the Festival team to help DIFF become the festival it is today putting it firmly on the international festival map with its 6th successful year.
DDA was brought on board prior to the inaugural film festival and has since played a very prominent role. Having introduced the festival to studios, talent and content, DDA PR has provided vital strategic PR advice, support and expertise which has contributed to DIFF's success enabling it to become firmly established, recognized and highly thought of as an important global film event of in both the East and West.
Cayman Islands Film Commission
DDA helped with the launch of the Cayman Islands Film Commission (CIFC) on January 30, 2009 and provided support throughout the year including at Locations Trade Show in Santa Monica, Calif.. The CIFC is responsible for facilitating film, television, video and other media projects in the Cayman Islands, providing a one-stop service to both local and offshore producers, financiers, studios and production teams. The Commission looks to create new jobs, promote and market Cayman's locations, local talent, crews and facilities and serves as a liaison between filmmakers and all relevant Government agencies.