Dennis Davidson's first introduction to Public Relations came when he was recruited to the publicity department at the Associated British Picture Corporation (ABPC) Group in March 1968. Prior to that he had served as an assistant cinema manager, starting in his home town of Chester.
Davidson resigned this position, to form Davidson Dalling Associates Limited, as a specialist entertainment PR consultancy, in August 1970.
Since that time, DDA (the name was changed to DDA Public Relations Limited in 2003) has become the most successful entertainment industry public relations consultancy operating on a global basis.
DDA Group companies are now involved with corporate public relations, film public relations, event management, marketing and creative services, as well as representing productions in the international territories.
Davidson is a Fellow of the Institute of Public Relations,the Institute of Directors and the Royal Society of Arts, a member of the Academy of Motion Picture Arts & Sciences, of BAFTA, and the Variety Club of Great Britain (he held the pro-bono position of Press Guy for Variety Clubs International for a six year term).
Married to Janette Day, a film producer, Davidson has one daughter and three sons.