Sunny Birmingham rolled out the ORANGE carpet for The Lorax UK premiere on Sunday 22 July at the Cineworld Broad Street. Hollywood legend Danny DeVito was there to greet the fans along with a real life Lorax who handed out hugs. Just in time for London 2012, Team USA’s Olympians also attended, with high jumpers, hurdlers and pole vaulters all bounding down the red carpet. Fun in the foyer with cupcakes, candy floss and face paints completed a fun day in the sunshine.
Lending their vocal talents to the film are DANNY DEVITO (Twins, L.A. Confidential, The War of the Roses) as the iconic title character of the Lorax and ED HELMS (The Hangover, The Hangover 2) as the enigmatic Once-ler. Also bringing their voices to the adventure are global superstars ZAC EFRON (Hairspray, 17 Again) as Ted, the idealistic youth who searches for the Lorax, and Grammy Award winner TAYLOR SWIFT (Valentine’s Day) as Audrey, the girl of Ted’s dreams.
THE LORAX was be released nationwide by Universal Pictures on July 27, 2012
Photographs by Eamonn McCormack